Design leader & practitioner across consumer and enterprise products, specialising in systems, AI experiences, and simplifying complex journeys into clear, human-centered solutions.
+971 55 204 7448
majd.nasser@gmail.com
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Case studies - Coursera Design System Leader & Practitioner
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Case studies - SSO & Account linking Leader
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Case studies - Coach “AI tutor” / AI PlatformLeader & Practitioner
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Case studies - Farfetch
Practitioner
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FY-26 Initiative Planning Framework
Leader
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Experience
Product Design Leader
Over the past five years , I’ve led design across Workforce Learning, Design Systems, and AI Coach platform at different stages, combining strategic direction with execution across enterprise, foundational capabilities, and AI initiatives.
- Design Systems & Scale: Led the transformation of Coursera design system into a modular, accessible platform of 32 components, with 85% adoption and reduced accessibility defects by 20%. I later scaled the system through tokenization and theming, enabling AI-powered experiences and improving go-to-market efficiency by 40%.
- Enterprise & Workforce Learning: Built and scaled our India-based design team to handle core enterprise capabilities, including payments, acquisition, integrations, and analytics.Through initiatives like SSO, identity integration, and optimized LMS/LXP integrations, we achieved $8M in enterprise activation value and a 5% increase in learner retention in 2025.
- AI Innovation & Product-Market Fit: Led Coursera Coach from launch to product-market fit, increasing learning velocity by 11.6% (items completed per hour) through AI-driven guidance. The product was recognized with the Newsweek AI Impact Award for delivering measurable commercial learning outcomes, establishing a new industry benchmark for how AI can tangibly improve educational efficacy.
- Global Scale & Operational Excellence: I led optimization efforts for enterprise purchase flows and pricing clarity, which improved checkout-to-billing conversion by 15%.To drive international growth, I enabled AI-dubbed experiences for 500+ courses in five languages, resulting in an 8.2% increase in enrollments.In parallel, I co-founded our internal Accessibility Guild to reach WCAG AA compliance and make inclusive design a standard part of our development process.
Senior Product Designer
At Farfetch, I shaped design across internationalization, Browse & Discovery, and Size & Fit, driving market expansion, enhancing discovery, reducing returns.
- Led Arabic localization across seven Middle Eastern markets, delivering culturally adapted web and native experiences that expanded Farfetch’s regional presence.
- Improved browsing and search usability through iterative design and testing, stabilizing a major redesign that increased add-to-cart actions by 1.2% and product description views by 3.4%.
- Guided design strategy to resolve sizing challenges, reducing return rates by ~3% and boosting customer trust and satisfaction.
- Contributed to the design and rollout of Farfetch’s custom type system, partnering with Creative Director to scale a brand-defining typographic foundation across languages.
- Contributed to core frameworks and foundations of Farfetch’s decentralized design system, strengthening global consistency across teams.
Previous roles
- Design lead - Contractor (Yahoo, Criteo, Vyu, Media Mind)
- Design Manager – Yahoo Studio (Dubai)
- Design Manager – Maktoob (Jordan)
- Sr. Product Designer - E-brand Agency (Jordan)
Skills
Design thinking & strategy
- Problem framing & opportunity analysis
- Insights synthesis & strategic direction
- Workshop facilitation & collaborative discovery
Design leadership
- Team coaching & talent development
- Cross-functional collaboration & alignment
- Decision-making frameworks & guidance
Intelligent Systems & UX Architecture
- Human-AI interaction, and adaptive user interfaces.
- Conversational UX and guided workflows
Foundation and design systems
- System architecture & scalable theming
- Accessibility, RTL & multi-language readiness
- Documentation, tooling & adoption enablement
