Design leader & practitioner across consumer and enterprise products, specialising in systems, AI experiences, and simplifying complex journeys into clear, human-centered solutions.
+971 55 204 7448
majd.nasser@gmail.com
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Case studies - Coursera Design System Leader & Practitioner
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Case studies - Coach “AI tutor” / AI PlatformLeader & Practitioner
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Case studies - Farfetch
Practitioner
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Experience
Product Design Leader
Coursera
June 2020 - Nov 2025
Remote
Over the past five years , I’ve led design across Workforce Learning, Design Systems, and AI Coach platform at different stages, combining strategic direction with execution across enterprise, foundational capabilities, and AI initiatives.
- Built the Workforce Learning team in India from the ground up, scaling it into 6 teams delivering enterprise capabilities across acquisition, payments, integrations, and analytics.
- Achieved $8M+ in enterprise activation value through seamless SSO experience, account recovery, identity integrations and skill-based discovery.
- Improved retention by 5% by optimizing off-platform access via LMS/LXP partners (Coursera for Business & Campus).
- Achieved product-market fit for Coursera Coach AI, driving an 11.6% increase in items completed per learning hour improving engagement and retention. Newsweek’s AI Impact Award for “Outcomes in Commercial Learning.”
- Increased checkout-to-billing conversion by 21% by redesigning enterprise payments and checkout flows, adding expanded payment methods and geo-based pricing.
- Expanded localized learning with AI-dubbed content (500+ courses, 5 languages) across discovery and the learner journey, driving an 8.2% increase in enrollments.
- Rebuilt the Coursera Design System with scalable foundations, delivering 32 modular components and patterns, accessibility standards, documentation, and a contribution model that drove 85% adoption and cut accessibility bugs by 20%.
- Scaled the system through tokenization and theming, powering AI experiences like Coursera Coach and improving go-to-market efficiency by 40%.
- Championed accessibility by ensuring WCAG AA compliance and founding an Accessibility Guild.
Senior Product Designer
At Farfetch, I shaped design across internationalization, Browse & Discovery, and Size & Fit, driving market expansion, enhancing discovery, reducing returns.
- Drove Arabic localization across seven Middle Eastern countries, incorporating cultural nuances and regional payment methods to launch localized web and native experiences that expanded Farfetch’s market presence.
- Product Discovery: Improved browsing and search usability through iterative design and testing, stabilizing a major redesign that increased add-to-cart actions by 1.2% and product description views by 3.4%.
- Size & Fit: Guided design strategy to resolve sizing challenges, reducing return rates by ~3% and boosting customer trust and satisfaction.
- Shaped the development of Farfetch’s custom font as part of the design committee, partnering with the Creative Director to create and scale a brand-defining typographic system across languages.
- Played a contributor role in defining frameworks and delivering core foundations of Farfetch’s decentralized design system, strengthening global consistency.
Previous roles
- Design Manager – Yahoo Studio (Dubai)
- Design Manager – Maktoob (Jordan)
- Sr. product designer - Ebrand Agency (Jordan)
Skills
Design thinking & strategy
- Problem framing & opportunity analysis
- Insights synthesis & strategic direction
- Workshop facilitation & collaborative discovery
Design leadership
- Team coaching & talent development
- Cross-functional collaboration & alignment
- Design operations & quality standards
- Decision-making frameworks & guidance
Intelligent & Adaptive Product Experiences
- Human-AI interaction design
- Conversational interfaces and guided workflows
- Outcome-driven AI product design
Foundation and design systems
- System architecture & scalable theming
- Token design & component/pattern libraries
- Accessibility, RTL & multi-language readiness
- Documentation, tooling & adoption enablement